Tesco
A category sales push for avocados, placed in the fresh produce and Mexican food aisles across 300 Tesco stores in the UK.
The brief came with constraints. Tesco's digital agency Dunnhumby set the design requirements for all in-store POS, so the creative had limited room to move. The job was to work within those parameters and still produce something that sold.
The banners ran twice. A first push followed by a second in December, timed to the seasonal uplift in avocado sales.