Pan-European Retail Partner

WAO is a trade organisation representing avocado growers across the world's main producing regions. Their job is to grow the category across European markets — getting more avocados into more shopping baskets, more often. That means being present at the fixture, in the aisle, on screen and in the feed, across ten countries and counting.

Maven and Moxie handles the full production of their retail marketing. Every piece of point-of-sale. Every digital asset. Every video. Wherever WAO needs to show up for a retail partner, we build the thing that shows up with them.

The work spans ten European markets: UK, France, Germany, Italy, Sweden, Norway, Spain, the Netherlands, Poland and Finland. Different retailers, different consumers, different languages — the same brief underneath it all. Make avocados the obvious choice.