24-Video Content Series

WAO's existing how-to video series needed a rethink. More polished, more modern, and built to work across YouTube and social from the first frame.

We took the brief end to end. Concept, narrative, script, shoot, production and edit. All 24 videos. The series covered three strands: a refreshed how-to series, recipe videos built around WAO's newly commissioned written recipes, and social-first content designed for the way people actually watch.

Shooting in both 16:9 and 9:16 from the outset meant every piece of content was built for its platform, not adapted after the fact. We worked with a dietician, editor and photographer who brought both credibility and craft to the health and recipe content, producing premium stills alongside the video for website and wider use.